Guest blogging is very important when it comes to small business SEO tactics. This is especially true post-Penguin and post Panda updates on Google. With that being said, you will want to make sure that you focus on your guest blogging strategy and make sure that it is organized.
Here are some tips to ensure that your techniques for guest blogging are efficient:
Expanding Your Outreach
When you first start out with guest blogging, it is really important that you stay organized. You will want to make sure that you reach out to the blogs that have good authority and are popular. You don’t want to be approved to do a guest blog and then accidentally send them another request to write for them. This can really mess you up, so organization is key.
Spreadsheets can really be helpful when it comes to tracking your data. Google spreadsheets can also be edited by more than one person. This makes them a great way to track your opportunities for guest blogging, and also track your posts as they are submitted.
When you get in touch with a blog owner, you will want to make notes about the interaction that you have with them. You should include the domain name and the date. This can help you keep everything organized and help you to compare sites.
Social Media Incorporation
Another thing that you should do is promote your guest blogs often. You can promote your posts effectively through social media and other outlets. When you write a guest post, don’t just assume that it will be read by many and shared. You will have to do some work yourself. Post links on your social media pages and encourage others to share the post with their friends.
These are just a few short tips that can help you when you get started with guest blogging. These tips can really work well for most people.