Search Engine Journal

• 2026: When AI Assistants Become The First Layer via @sejournal, @DuaneForrester October 9, 2025
  Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call. The post 2026: When AI Assistants Become The First Layer appeared first on Search Engine Journal.
  Duane Forrester
• Preparing C-Level For The Agentic Web via @sejournal, @TaylorDanRW October 9, 2025
  AI-driven environments demand content that is human-readable yet machine-interpretable, redefining how brands approach design and SEO performance metrics. The post Preparing C-Level For The Agentic Web appeared first on Search Engine Journal.
  Dan Taylor
• 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now via @sejournal, @theshelleywalsh October 9, 2025
  Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal.
  Shelley Walsh
• WP Engine Vs Automattic & Mullenweg Is Back In Play via @sejournal, @martinibuster October 9, 2025
  WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, putting six claims against them back into play. The post WP Engine Vs Automattic & Mullenweg Is Back In Play appeared first on Search Engine Journal.
  Roger Montti
• Microsoft Explains How To Optimize Content For AI Search Visibility via @sejournal, @MattGSouthern October 8, 2025
  Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal.
  Matt G. Southern