Search engine optimization can help to generate a lot of sales for small businesses, and it is very inexpensive. IF SEO is done right, then it can help to boost your search ranking so that your prospective customers can find you. IT also helps to get you into the playing field with the larger companies that are competing for business. Here are some steps to optimize your site.
1. Select Keywords Carefully
You should search for the keywords that are going to be the most relevant to your business. The keywords should be about the products and services that you have to offer. You can use ideal keywords, exact keywords, and keyword phrases. Phrases are generally the best idea, as they are unique and they don’t have as much competition out there.
2. Improve Your Content
When it comes to your content, there are four things to consider:
- Onsite optimization
- Social media
- Local search
- Link building
You want to make sure that you can modify your content on your site easily. This will ensure that you are able to get new visitors often. Consider using both primary keywords and secondary keywords when creating your title and tags.
3. Use Inbound Links
Link building can be a great way to improve your SEO. When you talk to other sites about featuring your business, you will find that you can increase your rankings a lot. You can use both paid and unpaid directories. Just remember, it is important to choose sites that are relevant to what you have to offer. Don’t buy links from other sites either, this is really not a good practice.
4. Have a Presence on Local Sites
Small businesses can definitely benefit from having their business listed on local sites, such as Google, Bing and Yahoo local. These will give listings for your business type, and will also include the contact information. IT can be a great way to get your business out there in your local community.
5. Social Media Activity
IF you really want to boost your SEO, you will want to incorporate social media marketing into your plans. You can engage with your customers directly through social media platforms. The search engines use these sites and rank them rather highly, which means you can be found more often than not. It can also be a fun way to market your business.
6. Know Your Ranking
You must be aware of your ranking if you want to improve it. You can use tools that help you track your ranking, your traffic and your conversion rate. This is a great idea if you really want to get more business.