Facebook has over 150 million visitors each and every day. This makes it a great platform for advertising, simply because the traffic is so high. Facebook offers ad creation, tracking, and profiling systems that will help make it easier for you to get your ads out there in front of your target audience. Over the past year, Facebook has made nearly $10 million from selling ads. This number is continuously on the rise. Here are some benefits to consider that come along with using Facebook ads:
Targeting Your Audience
You can decide who you want to see your ads based on certain requirements. You can filter age, gender, geographical location, interests, career, education and even relationship status. If you are the admin of your fan page, events or applications on Facebook, then you can use the connections targeting feature to display your ad to only the people that are on your fan page, event or application. You can refine your target using several filters, and it will even tell you how many users you will be able to target.
Image-Based Ads
When you compare Facebook ads with other advertising platforms that work on a PPC basis, such as Google Ad words, you will find that you get a larger area to work with. You also don’t have to use simple text ads, as you can create ads that have images. The ads that you make will be able to be viewed on mobile devices as well.
Since you can use photos to attract more customers, you can ultimately affect your click through rate which can improve your profitability. You will definitely find there is a big difference between the efficiency of a text ad and an image based ad.
Multiple Impressions
Statistics have shown that people log into their Facebook accounts multiple times each day. Every time that they log in, they are able to see the same ads as long as they meet the criteria. How many times a day does someone use Google or other search engines to look for the same things? By having these multiple ad impressions, you will have more chances to get the attention of your audience.
Flexible Payments and Budget Control
Facebook Ads make it very easy to stay within your set budget. You can set daily expenditure limits and lifetime expenditure limits. You can choose either to pay for clicks, or to buy ad impressions. If you are running an ad campaign to sell products or services, then a cost per click basis would probably be best. If you are just trying to increase brand name awareness then you might just want to pay for the impressions.
