Most people that want to do their SEO effectively understand the importance of doing keyword research. There are a lot of tools out there that can be used to research keywords, and many of them are very expensive. The truth is that keyword research is not very hard, and you really don’t have to have these expensive tools to do it. The two top things that you can use for free include Google.com and the Google Keyword Tool.
A lot of tools out there that you pay for user data that is retrieved from Google Keyword Tool. Why would you not just go directly to the source and cut out the middle man? Keyword tools are really not that great when it comes to judging the keywords competition. They depend too much on the statistics revolving around the keyword, which can sometimes prove to be inaccurate.
Statistical data can definitely be useful, and it can really be helpful when it comes to analyzing your keyword lists. When it comes to analyzing the competition among keywords, the automated tools are really not that great. There are a lot of factors that play an important role in where keywords rank. Most of these paid tools will look at the results that are shown for the keyword to indicate the competition. This is really not that accurate of a reading.
There are two areas that should be considered when it comes to where a site will rank. These include both on-page and off-page data from the site. The on-page data will include meta information, domain name, keyword usage, LSI keywords, and content. If a keyword is mentioned often, then chances are the webpage will be deemed relevant to the keyword which means search engines will recognize it.
The off-page data will include the quantity and the quality of the backlinks that point to the site, and also the text of the backlinks. The location of the link on the page will be the main indicator when it comes to the quality of the backlinks. Links that are on the sidebar or the footer are not as valuable as the contextual links.
So, that gives you a good idea when it comes to the factors used by Google to rank webpages. Now, it is time to focus on looking at the pages that are showing up high in the search results. If the search results are full of pages that don’t have the keyword in their title or in their tags, then the keyword likely has little competition.
This is a good way for you to do keyword research without having to pay an arm and a leg for keyword tools. Don’t spend money on something that you can do yourself for free.