Google as a Way to Verify Site Performance

Everybody should have their own Google account. Especially such people as online business owners and bloggers, Google will do much for their websites. This is because Google has a Search Console toolset to assist users in website management as well as keeping up to date with updates concerning this great search engine. Where search engine optimization is concerned, using Google as a way to verify site performance is a very effective tool.

Upon setting up an account for a website, have Google verify it. Doing this will let you get detailed information about your website, including current back links, web traffic statistics and diagnostics.

The verification process is simple. First select the link to be verified and the preferred method of verification. This is done using two ways, either by meta tag or by uploading an HTML file to the website being verified. This might seem questionable, but site security is the logic behind this process. This will help Google identify if the user doing website verification has authority to access it, as a precaution measure to prevent invasion of the website’s privacy by unauthorized elements.

Google Search ConsoleAccurate results are usually made by Google available after a few days. To get the best results the user will need to allow at least a week for Google to gather all the information needed in as accurate way as possible. These data is generated in a report which help the user in optimizing his or her website by fixing or improving what is implied in the report.

A useful feature of Google’s Website tool is the ability of the user to look up query stats. By accessing this information, the user will see the Google index ranking of his or her website for each relevant keyword. The feature also allows sorting by web or image search and by country. A downloadable MS Excel file containing this information about the website is likewise available. However, it should be noted that all data presented by the tool are not real-time returns but rather weekly averages. Information listed on the reports may differ from the ones being shown in real-time verification results.

For people who manage big websites, an area in the report showing error events would be particularly useful in easy identification of bugs and other trouble spots. This will assist in easier website maintenance and help keep the site professional-looking.

These are but some of the features of Google Search Console. There are many other useful items for users who do search engine optimization, and any webmaster looking for good site management aids would well to try them.

Author

Anil Valvi is an SEO and digital marketing consultant based in Gandhinagar, India, with 10+ years of proven experience. He helps businesses scale through strategic SEO, content marketing, analytics, and high-ROI campaigns, having served 1000+ clients worldwide.

Write A Comment