If you’re like thousands of business owners researching SEO companies, you are probably running across a wide range of prices–not to mention different companies telling you that you should do different things.
It can be confusing, even overwhelming for anyone that is not familiar with the industry. You’ve likely seen companies pitching comprehensive online marketing services including SEO, PPC management, social media, and more for thousands of dollars per month and you’ve likely run across companies advertising thousands of links to your website for a very low cost.
How do you determine what is best for your website and your business?
Ultimately, the decision can come down to what you’re looking for with your online marketing spend.
- SEO is great at delivering leads at an affordable rate over time with long lasting ongoing value
- PPC is great at delivering immediate leads, but sometimes at a high cost and with no residual value
- Social media can be great for promoting your brand and growing brand awareness
- Link building can improve the authority of your site and enhance the value of the content already on the site
Ideally, an all-in approach is the path to take, but we understand that many small business owners do not have the marketing budget to invest in an all-in approach.
What Provides the Best Value in Online Marketing?
SEO, for most local businesses, provides the greatest long term return on investment. Optimizations to your website and content additions provide long-lasting value. After a page has been added to your website, it will continue to appear in search results and provide an opportunity to generate leads for as long as your website exists–unless it is deleted.
There are thousands of SEO companies pitching content marketing services, and again, the price can vary significantly. Just like with anything in life, if it seems too good to be true, it probably is. If a price seems suspiciously low, a company is probably offering content that has been the content is templatized and sold to numerous companies–changing out only company names. This approach, however, will provide little to no value to your site as search engines will suppress content that is not unique and of high-quality. In the end, you get what you pay for.
What To Avoid
More than anything else, avoid online marketing packages offering hundreds or thousands of links for a low price. We have seen link packages offering as many as 10,000 links for $99!
The quantity and price may seem attractive, but what you need to realize is that these kinds of packages require privately owned websites that all draw from a single database so links can be updated only once. They are not on websites that receive actual traffic from people searching for your services, and often they have been blacklisted by Google–which can ultimately lead to your site being penalized as well.
Link-based online marketing packages used to provide a cheap, quick way to get your website on the first page of search results. Today, however, Google is vigilant in their crack-down on online link schemes, making this online marketing tactic less effective–and for many business owners, damaging. If too many low-quality links are associated with your site, Google can levy a manual action against your website for webspam, removing your website from search rankings all together.
Online Marketing Packages
We take a content-centric approach, as that is the recommended approach by Google. Good, high-quality content on a well coded site will virtually always provide a boost in rankings, traffic, and leads to your website.
Every online marketing package comes with a dedicated account representative, a custom content plan, and 100% unique content, written by a team of online marketing experts. All of our writers are highly experienced, skilled in online marketing, and live in the United States.
With packages starting as low as $500 per month, our SEO packages are affordable for businesses of almost any size. To learn more about our pricing, click here or call us.
