What is a search engine consultant to do when he’s out of ideas for link building?
There’s no arguing the effectiveness of guest posting, press releases, social media, and similar link building techniques.
But if you really want Google to sit up and take notice and give your site the credit it deserves, here are four link building techniques you can use right now.
Free or Low-Cost eBooks
There are other ways besides the mighty Google to reach an audience.
So what if your choice of keywords is extremely competitive?
Have you researched the competition for those words in the ebook industry?
Marketplaces like Amazon get their fair share of traffic, and you can capitalize on it to reach your audience.
Create and list your eBook in a few of these marketplaces.
You can go as low as $0.99 or list it for free through SmashWords to build an audience. Include links to your website in the eBook and the traffic will follow.
Make sure you put your best foot forward because you’ll need a five-star rating, or close to it, for the book and traffic to explode.
Hire An Experienced Blogger
Getting an established and visible blogger to write a post for you is not as difficult as you think.
Your investment could reap results that will last a lifetime.
Ideally, you should approach someone who’s visible in your niche and make the proposal.
Most bloggers like to link to content that they’ve written around the web.
When your hired blogger links back to his post on your site, you’ll not only get a high-quality link but also benefit from additional traffic coming your way.
Do this once a month and you’ll have a solid backlink profile built from the sites of your industry’s key influencers.
Interview an Influencer
It might be a pipe dream to think you can score an interview with Oprah, but you can definitely access a few influencers in your field.
Ideally, the person you interview should have a heavy social media presence and be a recognized blogger who is respected for his contributions.
Most influencers will not refuse an opportunity to share their experience with your community.
An influencer will also promote anything they do on their blogs, and to their social media community.
You’ll benefit from the backlinks, recognition, and traffic.
Mine Questions and Answer Sites
Quora and Yahoo Answers are just two of many Q&A sites that you can see what questions people are asking.
Pay attention to the questions asked on these sites, and when you find one that is particularly interesting, compose a blog post providing a detailed response.
Once you’ve completed and published the article, you’ll also need to compose a short summary of your in-depth answer.
This summary is what you’ll post to the Q&A site in response to the question.
You’ll also need to include a link to the blog post with a more detailed response.
You’ll not only get a backlink to your article, but also a steady stream of traffic from people who are searching for answers to that particular question.
These uncommon link building techniques are powerful but should not replace your other link building strategies.
Use them thoughtfully and they will put you miles ahead of the competition.