SEO, or search engine optimization, is a booming industry. Google and other search engines can make changes at any time, and sometimes this can prove to be detrimental to your marketing plans. These updates are not always welcomed. People get used to the way Google does business, and then when they change it up it is difficult to get your SEO back on track. Here are a few do’s and don’ts that are universal.
Do – Keep Your Content Current Based on Your Industry
No matter what you have been doing to help your SEO, you will want to make sure that you stay on top of the new trends. Google is definitely fickle from time to time, and what may be a hit in the industry today may be obsolete tomorrow. Make sure that you read up on SEO so that you can keep your content fresh and up to date.
Don’t – Purchase Links
Don’t ever buy links to boost your search engine rankings. This is a black hat SEO tactic, and it is basically a way to trick Google. This doesn’t really add any value to your site. Most of the reputable sites will never use this practice to get results. It may be tempting, but don’t do it.
Do – Keyword Research
When you are determining what keywords will be best for your site, you will want to make sure that you are choosing the words that people are using. Industry language may not be the same as the keywords that people use to find your site. Google has several tools to help you do your keyword research and give you great ideas.
Don’t – Write Content Solely For Search Engines
While content is definitely king, you will want to provide valuable content. You will find that the content that gets shared more often is the quality content that is interesting to read. Writing just for the search engines can oftentimes turn into over-optimization. Just focus on writing great content, and you will reap the benefits.
Do – Research Your Competition
SEO is basically an extension of your marketing plan. You will want to find out more about your competition so that you can see what they are up to online. Find out what keywords they use. Take a look at their site layout. Don’t copy them, but use the information to learn more about what works and what does not. What works well for them might not work well for you. Just study it and see what works for you.
The key is to understand that SEO changes all the time. It is a great way to market your business, but you must learn more about it in order to be successful.